"In an information-rich world, the wealth of information
means a scarcity of whatever it is that information consumes.
means a scarcity of whatever it is that information consumes.
What information consumes is rather obvious:
it consumes the attention of its recipients.
it consumes the attention of its recipients.
Hence a wealth of information creates a poverty of attention
and a need to allocate that attention efficiently
among the overabundance of information sources that might consume it."
and a need to allocate that attention efficiently
among the overabundance of information sources that might consume it."
-Herbert Simon
