Tuesday, August 20, 2024

SS 120 (Communication Traditions)

Instruction: Categorize the following theories, principles, concepts, ideas, and individuals according to the seven communication traditions.
art of persuasion
Michael Apple
feedforward and feedback
Paulo Freire
science of control
personal/personality trait
unmasking hegemonic gender ideologies
systems and subsystems
signs and symbols
Stanley Deetz
"adjusting ideas to people and people to ideas" (Littlejohn & Foss)
interrogation of inequal power relations
triad of meaning (i.e., object, person, sign)
lived and direct experience
communication for social change
descriptive/transcendental, interpretive/hermeneutic
nodes and networks
Stuart Hall
communication resides in the individual
decoloniality/decolonialities
Dr. Felix Librero
individual as the central unit
reflective action
Stefania Milan
"communication as dialogue and experience of otherness"
communication + psychology
Dr. Laurence Marvin Castillo
behavioral economics and consumer behavior
argumentation and debate
Dr. Rolando Tolentino
precursor of communication as a field of inquiry
social relationships in the societal and cultural level of analysis
exposing prejudice and discrimination on the bases of class, ethnicity, and gender
feminist standpoint theory
matter, manner and method
information system and processing
(re)production of social order
textual analysis + process analysis + contextual analysis
"intersubjective mediation of signs"
Functionalist theory
hallmarks of persuasive speech: logic, emotion and credibility
systems thinking and systems theory
individual intention as paramount
unmasking disparate exchange
communication as a co-construction of the social world
"referent, symbol, reference"
privileging the muted voice
interrogating corporate values
"talk the walk" in boosting corporate image and brand equity
The Reproduction of the Rule Regime in Licensure Examination (Montejo, 2023)

DS 112 recorded speech (alternative theories and approaches)

Present a recorded 3-minute speech about your assigned topic. Situate it in the context of the Global South. Provide an appropriate title. P...