Sunday, June 29, 2008

DS 123 (individual)

  • List down 20 local commercial products and
    their corresponding tagline or catchphrase.
  • Be able to evaluate their effectiveness bearing
    in mind the idiosyncrasies of Filipino culture.
  • Be ready to discuss them in class.
  • Be able to incorporate concepts, strategies and principles
    in the field of marketing and advertising in your discussion.
  • Conduct tv, print, and radio
    monitoring to accomplish this task.
  • No output is required to be submitted.

Booklet

Pages 1. alternative book cover 2. table of contents 2. definition of terminologies (5 entries) 3. social calligram (3 entries) 4. political...