We can't help but notice the very strong imprint of the dominant business discourse in UP's enrollment system given the recent adoption of various market-oriented terminologies such as the following:
- shopping cart
- first come, first serve
- business hours (see the bottom part of your form 5)
"Wika ang daluyan ng kamalayan", as cultural activists would put it. The worrisome introduction of these terms in our language and system will allow "market fundamentalism" to become a norm in an educational institution that should be first and foremost public and rights-based in character. As a form of "creeping privatization", it will normalize and legitimize the growing trend of marketization and corporatization of education - at the expense of the social justice and equity imperative!